Hey, thanks for asking! We get this question a lot and  love that you all are keeping us accountable. We understand that adding more packaging to an eco-friendly product might seem counterintuitive, but we’ve done extensive research and determined that wrapping our rolls in recyclable paper is the best choice for us, our impact and the planet.

But enough chatting! Let’s dive into why our rolls are packaged the way they are.

Hygiene wrapped up: no plastic, no problem

We need to wrap our rolls to ensure that moisture from the outside world doesn’t compromise your  pristine rolls. We chose 100% recyclable paper with vegetable dyes that biodegrade easily.

We could wrap six rolls together (that’s the limit) like we do for our supermarket six-packs, but that requires a thicker paper. The amount of paper used (by weight) to wrap a six-pack in heavy duty paper versus six individual rolls in the thin paper we use is effectively the same, so there wouldn’t be any environmental benefit.

Another other option would be to pack the box with naked rolls and use a 48-roll plastic overwrap to keep the nasties out. As a company dedicated to reducing plastic in our supply chain, this didn’t seem like a suitable option for us to explore further.

Wrapped to stand out

Our wrappers make our rolls stand out, and that’s a super powerful tool for spreading the word about our mission. They’re eye-catching and colorful designs makes them shareable online. The more people share what we're doing, the more we can grow and fund toilet-building and sanitation projects!

That’s also the reason why we keep our logo on the front of the roll. Especially in a supermarket aisle, our name signals that we are a bit different from the other TP. It’s also what makes us memorable. We’ve grown a lot over the past few years, but we’re still a small team that relies on word of mouth to help us make the biggest donations possible.

It’s cool, it’s fun

We love turning something mundane like a box of toilet paper into a fun unboxing experience, but the best part is seeing what our customers do with the wrappers after that first unboxing. 

Every day, we’re inspired by the amazing ways they reuse our packaging. Whether you’re a  beginner or expert crafter, our customers have the perfect inspiration for you. Here are just a few of the super cool wrapper reuses our customers have shared with us on  Facebook and Instagram.

Conclusion: the wrap up

We hope this gives you a clearer picture of why we wrap our rolls the way we do. Our commitment to reducing plastic, promoting hygiene, and supporting our mission drives every decision we make. By choosing recyclable paper, we’re not only enhancing the quality and sustainability of our products but also creating a distinctive look that helps spread the word about our cause. We’re excited to see how you creatively reuse our wrappers and grateful for your support. Together, we’re making a difference, one roll at a time!