Here at Who Gives A Crap, one of our absolute favourite things to do is cook up a new limited edition release. It’s our chance to get creative, share a message we care about, and surprise and delight you all with something special.
Over the years, our rolls have been dressed up as everything from puzzle books to Christmas decorations. They’re more than just pretty paper — they’re conversation starters, bathroom art and a fun way to celebrate our mission.
We’ve had some absolutely bumtastic releases, and we thought it would be fun to take a little walk down memory lane.
Our latest drop: The Dream Limited Edition
First, let's talk about our latest release, The Dream Limited Edition. It’s designed to make your nighttime trips to the loo a little brighter, as the doodled wrappers actually glow in the dark.
But there’s an important message behind the magic.
For most of us, a midnight bathroom trip is a minor inconvenience. For the billions of people living without access to a safe, private toilet, using the bathroom in the dark can be a dangerous experience. This edition shines a light on this issue and helps fund projects that provide safe and accessible toilets, available day and night.
A look back at some of our favourite hits
Our limited editions may be fleeting, but the memories last forever. Here are a few of our team's all-time favourites.
Winnie the Pooh: Deforested
We recreated the classic Winnie the Pooh storybook to illustrate the impact of deforestation on the Hundred Acre Wood. In our version, the beloved literary characters were no longer surrounded by lush forests and greenery. Instead, readers see how Christopher Robin’s playground is upended by the destruction of the traditional toilet paper industry.
Where’s the Loo?
We turned your bathroom into an activity centre with this one! Inspired by the classic "Where's Wally?" books, each wrapper featured an intricate, hand-drawn scene filled with hidden characters and hilarious details. We still hear from people who spent ages on the throne trying to find them all.
Gnome on the Throne
This festive release presented your toilet paper stash as a full-on Christmas decoration. The rolls were designed to be stacked, mixed, and matched to create your very own gnome family. The creativity we saw from customers was off the charts, bringing a whole new level of holiday spirit to the loo.
Earth: A Limited Edition
For this edition, we created a collection of stunning wrappers celebrating the planet's diverse ecosystems. From vibrant coral reefs to lush rainforests, each roll was a piece of bathroom art and a beautiful reminder of what we’re all working so hard to protect.
Happy TP: Mood Boosting Toilet Paper
Sometimes, you just need a little dose of happiness. That was the simple idea behind our Mood Boosting Edition. We wrapped our rolls in bright, cheerful colours and energetic patterns designed to bring a smile to your face every time you reached for a new one.
Stack-a-Tree Edition
Remember when we gave you a way to have a Christmas tree without the sad, needle-shedding mess? The Stack-a-Tree Edition featured 48 festive bamboo rolls designed to be piled high into a glorious, low-waste fir (minus the fir). It was the perfect way to decorate sustainably and a pretty clever use for your TP stash, if we do say so ourselves.
The Poetry Edition
Remember when we turned your bathroom into a writer's workshop? This edition featured 48 unique words on the wrappers, allowing you to stack, swap, and arrange the rolls to create an ode on the commode. Customers jumped at the chance to speak from the bum, and their Shakespearean works didn’t disappoint.
Give Edition
We’ve always believed that a box of our TP is a gift that gives back, and The Give Edition made that literal. We wrapped our rolls in bold, graphic patterns that looked like perfectly wrapped presents, complete with a little ‘To/From’ tag. It was the ultimate way to share the love and our mission with your friends and family.
Conclusion — Catch the Next Must-Have Rolls
While these past editions are distant, long-flushed memories, the spirit of fun and purpose lives on in every new release we dream up.
Remember, our limited editions are, well, limited. They don't stick around for long, and they tend to get snapped up quickly by fellow toilet paper enthusiasts.
The only way to guarantee you don't miss out on the next exciting drop is to subscribe to our mailing list and read all our craptastic emails. We both know you spend your time on the loo scrolling, anyway.
Speaking of — don’t sleep on the Dream Edition! Grab it before it’s gone.