Who Gives A Crap is on a mission to help the world, one toilet at a time.
Okay. The mission runs much deeper than that, but it is a primary aim by Who Gives A Crap to contribute to charitable causes. Especially with efforts to help provide access to clean water and basic sanitation needs.
When a company donates 50% of its profits to charity, they are helping the world we want to live in. For those in need, and for workers and customers, too.
What happens when a company is upfront with this approach? A lot more than you might realize.
Radical transparency wipes away concerns
Let’s get radical and wipe away concerns of a company not hiding who they are.
Transparency with companies is being asked by consumers more and more these days. Who Gives A Crap takes the radical approach and agrees, where they are transparent about donating 50% of their profits to charity.
Held up to the public, this helps create accountability for a company and its impact partners. A transparent commitment to helping the environment goes hand-in-hand with developing eco-friendly products. Actions that help impact people all over the world.
These decisions, in turn, positively impact workers and customers. This enhances company culture. With workers and customers, trust is built by this open communication, which leads to more active engagement.
Improves living conditions for the world
One of the valuable aspects of donating to charitable causes is improving living conditions for the world. Big or small, these actions are honorable and say a lot about what a company stands for.
Who Gives A Crap has found a cause very dear to our hearts in helping impact the planet. Access to clean water and improving sanitation conditions for underserved populations and vulnerable groups.
Poor sanitation conditions extend even further. According to the CDC, in 2023 there were still 1.7 billion people in the world who lack access to basic sanitation facilities. This means a lack of things like soap, clean water, and yes, toilets.
Improved living conditions with access to clean water and basic sanitation facilities are helpful to these underserved populations. In turn, this creates a trickle-up effect that positively affects everyone. Basic sanitation helps prevent disease, and managing waste is essential for community health and safety.
Accelerates growth and opportunity to do good for people and the planet
Saving the planet will not happen in one fell swoop. Companies choose to back social causes, charities, and eco-friendly products, creating more opportunities to bring about good. People tend to feel good about supporting products with charitable causes attached to the company. A recent survey from YouGov found that two out of five consumers are more likely to buy from a brand that advertises that a portion of proceeds are donated to a charitable cause.
Talk about good vibes for the planet.
Who Gives A Crap and its donations is a prime example of a company putting money where its mouth is. This extends to areas beyond helping build a better planet, with a culture also dedicated to social justice. In doing good for people, a philosophy is adopted to “give before you get” and helps build trust with consumers.
Actions such as this are impactful for a company and bring forth a desire by consumers and other companies to try and match the giving aspect.
The bandwagon effect - Monkey see, monkey do
Taylor Swift, Beyoncé, and Who Gives A Crap. Trendsetters of the world unite!
Who Gives A Crap has set a high bar by donating 50% of profits to charitable organizations. This effort has created a bandwagon effect, where other toilet paper companies join in to keep pace. With it, they must choose to hop aboard the giving train or be left behind in the great toilet paper race.
In finding charitable organizations to give to as part of a company’s business model, a ripple is created. Not only among competing companies but with employees and consumers, too. Sizable contributions to charitable causes lead to an evolution within a company and beyond, where others are more likely to participate in the fun.
Trends like this are a powerful thing to join in on. Especially if it means hopping on the bandwagon and becoming a trendsetter yourself.
Conclusion — Choose a company that gives
Companies that donate 50% of their profits to charity stand out, helping to develop a world we want to live in.
This begins with radical transparency, letting everyone know up front their giving desires (without expecting anything in return). This positive impact affects employees and consumers, ensuring the well-being of both. Plus, like with efforts to bring clean water and toilets to underserved populations, a movement occurs to help improve living conditions in the world.
Other companies take notice of these contributions, creating a bandwagon effect. Finding charitable causes — for example, the environment or social justice — becomes a desirable aspect for these companies to keep pace. Something that also spreads to employees and customers.
Consumers tend to support these companies. That’s why, with their charitable donations and a collection of eco-friendly products, Who Gives A Crap is the first choice when it comes to keeping your household happy.